Privacy Policy

Matthew Siedhoff, MD, (“we,” “our,” or “us”) is committed to protecting your privacy and providing a safe online experience. This Privacy Policy explains how we collect, use, disclose, and protect your personal information, and describes the privacy rights available to California residents under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

By using our website, you agree to the practices described in this Privacy Policy.

1. Personal Information We Collect

We may collect the following categories of personal information when you use our website or interact with us:

1. Identifiers such as Name, email address, mailing address, phone number.
2. Internet or Network Activity, which may include IP address, browser type, device identifiers, and website usage information (e.g., pages viewed, time spent on site).
3. Demographic Information such as ZIP code, age, gender, preferences, or interests.
4. Communication Records, including Emails, messages, or forms you submit to us.
5. Other Information You Provide, such as any personal data you submit voluntarily (e.g., appointment requests, inquiries).

We do not collect sensitive personal information (e.g., Social Security number, driver’s license, precise geolocation, or health information) through this website unless you voluntarily provide it.

2. How We Use Your Information

We may use your personal information to:

• Provide and improve our services and website.
• Respond to your inquiries and requests.
• Send you updates or information you request.
• Conduct internal research, analytics, or website improvements.

Comply with legal requirements.

3. How We Share Your Information

We do not sell or share your personal information with third parties for monetary or cross-context behavioral advertising purposes.

We may share personal information with trusted service providers who help us operate our website (e.g., hosting, email delivery, analytics). These providers are contractually required to keep your information confidential and use it only for the services they provide.

We may also disclose your personal information if required by law or legal process.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to personalize your online experience and improve website functionality.

What are cookies? Small text files stored on your device that help us remember your preferences.

How to manage cookies: Most browsers allow you to refuse cookies or alert you when they are being used.

We do not use cookies for targeted advertising.

5. Your Privacy Rights (California Residents)

Under the CCPA/CPRA, California residents have the following rights:

Right to Know

You can request details about the categories and specific pieces of personal information we have collected about you.

Right to Delete

You can request that we delete the personal information we collected from you, subject to certain exceptions (e.g., legal obligations).

Right to Correct

You can request that we correct inaccurate personal information about you.

Right to Opt-Out of Sale or Sharing

We do not sell or share your personal information. If this changes, we will provide a “Do Not Sell or Share My Personal Information” link.

Right to Limit Use of Sensitive Personal Information

We do not collect or use sensitive personal information in a way that requires this option.

Right to Non-Discrimination

We will not deny services, charge different prices, or provide a different quality of services if you exercise your privacy rights.

6. How to Exercise Your Rights

To make a privacy request under California law:

Call us: (310) 997-4884

Mail us: 450 N. Roxbury Dr., Suite 101, Beverly Hills, CA 90210

Email us: website@modernpractice.com

We will verify your identity before fulfilling your request. You may also designate an authorized agent to make requests on your behalf.

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law.

8. Security of Your Personal Information

We use industry-standard security measures (such as encryption and secure servers) to protect your personal information from unauthorized access, use, or disclosure.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, you can contact us:

‍Phone: (310) 997-4884

Mail: 450 N. Roxbury Dr., Suite 101, Beverly Hills, CA 90210

Email us: website@modernpractice.com

‍